Our Story

At Lottura, we believe that true beauty reaches the soul, brings peace & changes the world.

We believe that what we choose to consume directs our hearts and homes.

Our hope is that we may be a force against the world - a force of peace, calm & deep inspiration.

That rather than search aimlessly, we may use what is before us & make it more.

Because beauty is right before our eyes, we only need to be still.

The idea for Lottura was ruminated on for years, and was finally brought to life in January of 2025. We began with the mission to bring together quality natural fiber pieces in a way that would make shopping more reliable and less chaotic. After a big move and a brief pause, the concept blossomed and gained more heart, and with it was born the idea for The Post. That we would take the concept of taking beautiful things, and bringing them to light in a peaceful manner, and bring it to more than just clothing.

Our Founder, Kristine, is a wife and mother to two boys and a baby girl, Lottie. Lottura was named for, and inspired by the gift of raising a daughter, that she may learn to stand firm in Truth, pursue goodness, and delight in beauty.

We believe that True Beauty points to Truth - and that when you delight in it, no matter what, truth and goodness will live on. From our own experiences, we understand that the nature of Social Media and the Internet have brought so much noise into our daily lives, and crowd the mind, making it hard to make an decisions with intuition and confidence. There is such a longing within women to live with peace and integrity, and there is a deep desire that our families experience that as well. Our hope is that by offering a tangible, simple, and quiet way of consuming content, inspiration, and shopping, it will inspire you to go forth about your day with confidence and peace. The choice to change your heart, and the heart of your home, begins with the decisions you make for yourself.

We hope that we can be a reliable and consistent resource for community, ideas, purchasing, and general inspiration. We are all like you - wives, mothers, daughters. It was out of the longings of our own hearts that we bring you Lottura.

May beauty arise.

  • Kristine Reeves

    FOUNDER

    Franklin, Tennessee

    Our primary curator and director of Lottura. She wears many hats - design, editing, order fulfillment, customer service, photography, and all the odds & ends.

    She is a wife and mother of 3 young children and loves spending her time creating new recipes, reading a sizable novel, or going on long walks.

  • Bailey Stolze

    MARKETING & ADVERTISING DIRECTOR

    Lincoln, Nebraska

    The very first employee of Lottura, and our specialist when it comes to marketing, brand features & advertisements, and the more logistical side of Lottura.

    You can usually find her with a book in one hand, coffee in the other, and her two dogs snuggled up next to her. She loves to be outside or in the kitchen making something from scratch.

  • Justice Feugen

    xRECLAIM, Brand Coordinator

    Buffalo, Wyoming

    Bringing us small batch, hand-made pieces through her brand, ReClaim, to help promote an intentional and sustainable life. She also takes on the role of being our primary point of contact with the brands we feature.

    She lives in a small town with her husband, daughter, and slowly growing hobby farm. She is constantly inspired by how beautiful and truly healthy life can be when you keep your moral standards high in every aspect of life.

  • Renee Eiler

    LEAD WRITER

    Kansas City, Missouri

    The primary author of The Post, creating life & joy within the words we share.

    Renee is a wife and mama to three beautiful girls. She can usually be found outside and barefoot, investing in a good story, or opening up her home to enjoy nourishing food and connections with people.

  • Peyton Curry

    PHOTOGRAPHER

    Spring Hill, Tennessee

    Our in-house photographer specializing in film and bringing a sense of nostalgia to our imagery.

  • ISO

    SOCIAL MEDIA MANAGER

    Franklin, Tennessee

    Contact kristine@lottura.com